E-commerce events sent to Google Analytics

Once Google Tag Manager is integrated into your booking module, YoPlanning automatically triggers the following e-commerce events if you activate them in your back office.

---

📦 view_item

Triggered when clicking on a product detail.

Data sent:

• item_name (product name)

---

🛒 add_to_cart

Triggered when adding a session or gift voucher (GBV) to the cart.

Data sent:

{
  "currency": "EUR",
  "value": 150,
  "items": [
    {
      "item_name": "Canoë 3h",
      "item_variant": "session",
      "quantity": 2
    }
  ]
}

---

💳 begin_checkout

Triggered when clicking "Pay" on the last page.

Data sent:

{
  "currency": "EUR",
  "value": 180,
  "cart_id": "YO123456"
}

---

✅ purchase

Triggered at the end of payment. Two modes exist depending on the type of booking module integration.

---

🔗 Direct Access Mode

• The event is automatically triggered at the end of the payment.

• No additional configuration is required.

---

🧩 iframe mode

If the module is integrated via an iframe on your site:

• You must define a success URL in your module configuration in YoPlanning.

• This URL must be:

  • on the same domain as your site (eg: example.com/merci)

  • and include the YoPlanning integration script (even if no module is displayed on this page)

Thanks to this redirection, the purchase event is successfully sent in the background.

---

🧾 Data sent with the purchase event

{
  "currency": "EUR",
  "value": 240,
  "transaction_id": "YO654321",
  "transaction_source": "Online",
  "items": [
    {
      "item_name": "Randonnée guidée",
      "item_variant": "session",
      "price": 120,
      "quantity": 2
    }
  ]
}