Email in spam and delivery problem

Understanding of email delivery:

Email deliverability is influenced by several factors, including sender reputation, email authentication, and message content. Using Mailjet, a specialist carrier, helps optimize these aspects through respectful sending practices and authentication tools like SPF and DKIM that improve sender reputation. All emails sent by Yoplanning respect its technical specifications.

Importance of email content:

The content of your emails has a significant impact on deliverability. Avoid using overly commercial terms, suspicious links, or hiding important information, as this can trigger spam filters.

Test your deliverability with Mail-tester.com:

Use the online tool https://www.mail-tester.com/ to assess the quality of your emails. This tool provides a deliverability score and recommendations to improve your emails. Make sure the score is high enough to ensure good deliverability.

What to do if everything is correct, but the problem persists?:

If, despite a high score on Mail-tester and the use of best practices, your emails still land in spam, the problem may come from the recipient sorting rules. Unfortunately, in this case your options are limited because each email service provider has its own criteria for filtering spam.

Additional Tips:

• Encourage your customers to add your email address to their contact list.

• Ask them to check their spam folder and mark your emails as "not spam" if they are there.

• Inform your customers when registering or purchasing that your communications may land in spam and to take necessary steps to ensure receipt of emails.

Despite the challenges, the situation gradually improves over time as filtering systems become more accurate and users are more proactive in managing their emails. Continuing to follow best practices is the best strategy to minimize the problem of emails being considered spam.