Opt-in and the Rules of Emailing in Europe

Opt-in is a required practice in email marketing in Europe, stipulating that a user must give explicit consent before receiving advertising or commercial emails. Here's how it works and what it means for our team:

Express Consent

• Simple opt-in: The user must actively check a box or fill out a form to subscribe to the mailing list.

• Double opt-in: After registering, the user receives a confirmation email to verify their consent. Only after this confirmation is the email address added to the mailing list.

Emailing Rules in Europe (GDPR)

In Europe, the General Data Protection Regulation (GDPR) sets strict guidelines for opt-in and email marketing:

• Transparency: Why the data is being collected and how it will be used must be clearly explained at the time of collection.

• Right of access and deletion: Users have the right to access their personal data and request its deletion.

• Security: Collected data must be secured against unauthorized access.

Implications for the team

• Ensure all subscription forms are configured for clear and compliant opt-in.

• Maintain proof of subscriber consent. (Yoplanning does this for you when the customer purchases online on the reservation module)

• Set up an easy process for unsubscribes.

• Protect subscriber data and respect their privacy in accordance with the GDPR.

Adopting these practices not only ensures our compliance with European laws, but also strengthens the trust of our customers by showing that we value and protect their privacy.