Google Analytics
To receive data from the booking module in Google Analytics, follow these steps:
Make sure you have a Google Tag Manager (GTM) account and a Google Analytics (GA) account. (Yoplanning interacts with Google Tag Manager, which acts as a bridge between various solutions, such as Google Analytics.)
Go to your Team configuration page in Yoplanning and enter your GTM identifier (in GTM-xxx format, and not the Google Analytics identifier G-xxxx).
Connect GTM to Google Analytics (via a Google Tag triggered on all pages). This operation will transmit basic data such as visits and clicks. If you decide to enable the flow of e-commerce data then we will be able to send the following events: "view_item", "add_to_cart", "begin_checkout" and "purchase".
By following these steps, you will be able to effectively configure GTM in Yoplanning and benefit from detailed monitoring of your data in Google Analytics.
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